Social Media Ambassador Agreement
Please read this Agreement, complete the fields, sign electronically, and submit. Your completed Agreement is sent directly to our team for counter-signature.
This Social Media Ambassador Agreement (the “Agreement”) is entered into as of the Effective Date below, by and between Diaspora Journeys Travel LLC, a Minnesota limited liability company with its principal place of business in Saint Paul, Minnesota (the “Agency”), and the individual identified below (the “Ambassador”). The Agency and the Ambassador are each a “Party” and together the “Parties.”
Ambassador Information
Recitals. The Agency is a community-focused travel agency serving Myanmar, Karen, and other diaspora communities across the United States, committed to the philosophy of “Happiest Honor to Serve You.” The Ambassador maintains a significant social media presence within one or more diaspora communities relevant to the Agency’s mission. The Parties wish to enter into a non-exclusive promotional relationship under which the Ambassador will promote the Agency’s brand and services on the terms set forth below.
1. Engagement and Scope
The Agency engages the Ambassador, on a non-exclusive basis, to promote the Agency’s brand, services, and tour offerings through the Ambassador’s personal social media platforms and community network. The Ambassador’s services (the “Services”) include:
- Creating and posting promotional content (posts, stories, reels, short videos) featuring the Agency on platforms including Facebook, Instagram, TikTok, YouTube, and community group chats.
- Sharing the Agency’s official content, flyers, and announcements through the Ambassador’s social channels and community networks.
- Attending and representing the Agency at agreed-upon community events, when mutually scheduled in advance.
- Distributing the Ambassador’s unique referral code or link to potential clients within their community.
- Providing the Agency with monthly content metrics (reach, engagement, referral activity) upon request.
The Ambassador shall NOT: quote prices to clients, book travel, collect payments, sign supplier or client contracts, hold themselves out as an employee or licensed travel agent of the Agency, or otherwise act with apparent authority to bind the Agency.
2. Term and Termination
This Agreement begins on the Effective Date and continues on a month-to-month basis. Either Party may terminate this Agreement at any time, with or without cause, by providing written notice (including by email or text) to the other Party. Termination is effective on the date the notice is received. Sections 5, 6, 7, 8, 9, 10, and 12 survive termination.
3. Compensation
Compensation Model Elected (check one — the Ambassador may choose the model that suits them):
3.1 Flat Monthly Stipend
Where the stipend model is elected, the monthly stipend is the Ambassador’s sole compensation unless separately agreed in writing (see 3.2).
3.2 Commission-Based Model (Separate Agreement)
The Ambassador may elect, in place of or in addition to the stipend, to be compensated at fifty percent (50%) of the Agency’s net commission earned on qualifying bookings attributable to the Ambassador’s referral code or trackable link. Any such arrangement is documented in a separate signed Commission Agreement, which controls as to compensation.
The Ambassador is an independent contractor (see Section 4) and is solely responsible for all federal, state, and local taxes on any stipend and/or commission. The Agency will issue an IRS Form 1099-NEC for any calendar year in which payments equal or exceed the applicable reporting threshold.
4. Independent Contractor Status
The Ambassador is engaged as an independent contractor and not as an employee, partner, joint venturer, or agent of the Agency. The Ambassador is not entitled to any benefits provided by the Agency to its employees, including health insurance, paid leave, retirement contributions, workers’ compensation, or unemployment insurance. The Ambassador is responsible for their own equipment, internet, devices, and workspace, and sets their own hours and methods of performing the Services. Nothing in this Agreement creates any employer-employee relationship between the Parties.
5. Brand Use and Content Guidelines
The Agency grants the Ambassador a limited, non-exclusive, non-transferable, revocable license to use the Agency’s name, logo, trademarks, and tagline “Happiest Honor to Serve You” solely for performing the Services, and only in the form provided or approved in writing by the Agency. The Ambassador shall comply with the following content rules:
- All promotional content shall be respectful, accurate, and consistent with the Agency’s brand voice and community values.
- The Ambassador shall not make pricing claims, itinerary guarantees, or statements about supplier services without prior written approval from the Agency.
- The Ambassador shall not post content that is defamatory, discriminatory, sexually explicit, politically inflammatory, or that disparages any individual, ethnic group, religion, or community.
- The Agency reserves the right to require the Ambassador to remove, edit, or take down any post that violates this Agreement within twenty-four (24) hours of written notice.
- Upon termination, the Ambassador shall, within seven (7) days, cease use of the Agency’s name, logo, and marks, and remove or clearly archive any active promotional posts identifying the Ambassador as an Agency representative.
6. Cultural and Community Conduct
The Agency serves diaspora communities including, without limitation, Karen, Bamar, Shan, Chin, Kachin, Mon, Rakhine, and Kayah communities, in addition to other Southeast Asian and broader diaspora populations. The Ambassador shall represent the Agency with cultural respect and integrity. The Ambassador shall not, in connection with the Services, engage in or publish content that demeans, stereotypes, or politically divides any ethnic, religious, or national community. Violations may constitute grounds for immediate termination for cause and forfeiture of unpaid stipend.
7. FTC Disclosure Compliance
The Ambassador shall clearly and conspicuously disclose their material connection to the Agency in every promotional post, in compliance with U.S. Federal Trade Commission (FTC) Endorsement Guides. Acceptable disclosures include: “#ad,” “#partner,” “#sponsored,” “I work with Diaspora Journeys Travel,” or substantially equivalent language, placed within the post itself (not buried in comments or links). The Ambassador shall not misrepresent themselves as an independent reviewer, customer, or unaffiliated party.
8. Referral Tracking
The Agency will issue the Ambassador a unique referral code, promo code, or trackable link for use in promotional content and direct community sharing. The Agency will track referrals attributable to the Ambassador for performance review and to inform future renewal or expansion of the Ambassador’s role (including possible promotion to a Community Ambassador Sub-Advisor under a separate agreement). Where a flat stipend applies, compensation does not include per-referral commissions; where the commission model applies, referral tracking is also used to calculate commission under the separate Commission Agreement (Section 3.2).
Illustrative formats only — the Agency issues the Ambassador’s actual code and link: DJ-[NAME] (e.g., DJ-SAW), link diasporajourneys.travel/ref/[name], campaign code HONOR-[NAME].
9. Content Ownership and License
The Ambassador retains ownership of original content they create. The Ambassador grants the Agency a worldwide, royalty-free, perpetual, non-exclusive license to repost, reshare, repurpose, and use such content for the Agency’s marketing, including on the Agency’s own social channels, website, flyers, and email marketing. The Agency shall, where practical, credit the Ambassador in reshared content. Content provided by the Agency (logos, branded graphics, copy, photos) remains the sole property of the Agency.
10. Confidentiality
During and after the term, the Ambassador shall not disclose to any third party, or use for any purpose other than performing the Services, any non-public information of the Agency, including client lists, client contact information, pricing structures, supplier relationships, commission structures, marketing strategy, financial information, internal communications, and proprietary documents. This obligation survives termination indefinitely.
11. Non-Exclusivity and Freedom of Association
This is a non-exclusive relationship, and the Ambassador’s freedom is fully respected. The Ambassador is not restricted from working with, promoting, contracting with, or joining any other travel agency, host agency, brand, or business at any time — including any that may compete with the Agency — both during and after the term of this Agreement. The Agency places no non-compete or non-solicitation restriction on the Ambassador and will never limit the Ambassador’s right to earn a living or to pursue other opportunities and affiliations. The only expectation is that, while representing the Agency, the Ambassador acts in good faith and continues to honor the confidentiality obligations in Section 10 with respect to the Agency’s non-public information.
12. Indemnification and Liability
The Ambassador shall indemnify, defend, and hold harmless the Agency and its officers, members, employees, and the Agency’s suppliers from and against any claims, losses, damages, or expenses (including reasonable attorneys’ fees) arising out of: (a) the Ambassador’s violation of this Agreement; (b) posts, statements, or representations made outside the scope of approved content; (c) violation of any law, regulation, or third-party right (including FTC rules or platform terms of service); or (d) any claim that the Ambassador acted as an employee or licensed agent of the Agency.
Except for indemnification obligations and breaches of confidentiality, neither Party shall be liable to the other for any indirect, incidental, consequential, or punitive damages. The Agency’s total liability shall not exceed the aggregate stipend paid to the Ambassador in the three (3) months preceding the claim.
13. Governing Law and Dispute Resolution
This Agreement is governed by the laws of the State of Minnesota. Any dispute shall first be addressed through good-faith informal negotiation. If unresolved within thirty (30) days, the dispute shall be submitted to mediation in Ramsey County, Minnesota. If mediation fails, the dispute shall be resolved exclusively in the state or federal courts located in Ramsey County, Minnesota.
14. Miscellaneous
(a) Entire Agreement. This Agreement constitutes the entire understanding between the Parties on this subject. (b) Amendments. Any amendment must be in writing and signed by both Parties. (c) Severability. If any provision is unenforceable, the remaining provisions remain in force. (d) Assignment. The Ambassador may not assign this Agreement without the Agency’s prior written consent. (e) Notices. Notices shall be sent by email, with confirmed delivery. (f) Counterparts. This Agreement may be signed in counterparts and by electronic signature, each of which constitutes an original.
Signatures
By checking the box below and typing your full legal name, you are signing this Agreement electronically, which has the same legal effect as a handwritten signature (Section 14(f)).
The Agency will counter-sign upon receipt of your submitted Agreement.
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